The overall success of your business depends on your level of brand clarity and the power of your platform.
When you can communicate your message effectively and make a meaningful emotional connection with your audience, you will always have clients ready to work with you.
The SheBrand Audit is a thorough assessment of your brand identity, message and online presence, followed by a customized road map to build your awesome brand.
|Let’s start with a quick quiz:Q: Do you feel excited and inspired when you talk about what you do? Y/NQ: Do you have a captivating & compelling brand message that attracts clients like bees to honey? Y/NQ: Is your website vibrant, engaging and actively attracting traffic? Y/N
Q: Are you using multiple social media platforms to build your audience and online presence and already have a substantial following? Y/N
Q: Are you perceived as an authority in your industry and frequently receive requests for media interviews and speaking engagements? Y/N
If your answer was ‘no’ to some or all of these questions, then it’s time for a SheBrand Audit.
Your brand is the emotional connection you make with your target market. It’s what humanizes your business. And it’s the foundation on which everything else is built. If you don’t have a strong brand, your marketing will never work.
In the SheBrand Audit, we’ll assess your brand identity, core messages, website and social media platforms. We’ll identify any kinks in the chain and recommend opportunities to refine, polish and optimize your brand and your online presence.
We’ll also consider how your brand is currently represented across multiple channels and pinpoint exact ways in which you can improve your impact and increase your following.
The bottom line: clear, strong, irresistible brands make more money.
Here’s how the SheBrand Audit works:
Step 1° DISCOVERY:
Once you schedule your SheBrand Audit, you will receive and be asked to complete the Brand Boost Workbook. This will help me to understand where you are in your business, your goals, objectives, core messages, audience, products, packages and services. It will give me a view from the inside out and the ability to give you laser-focused direction and recommendations to transform your brand. Keep in mind that the process of completing the Brand Boost Workbook alone will likely provide a few light bulb moments and revelations.
Step 2° ASSESSMENT:
I will thoroughly review your Brand Boost Workbook as well as your website, social media profiles and any other relevant brand marketing materials to get a clear picture of where you are today, and assess where you need to go to become completely irresistible to your target market. I’ll interpret your message(s) and refine if necessary to appeal to your audience in the most meaningful and compelling way. I will create a checklist of “to-do’s” that will maximize your message and leverage your online presence to position you as an authority in your industry and build your following.
Step 3° DISCOURSE
You and I will get on the phone for an intense, 75-minute branding session where I will share the results of your assessment and we’ll discuss all the ways to improve, polish and optimize your brand. We’ll dissect your brand identity, core message, website and social media platforms and identify the yellow brick road to a provocative, meaningful, awesome brand.
Step 4° RESULTS
You’ll receive a summary of your brand assessment, along with a recording of our call. You’ll also receive a 50 point Awesome Brand Website Checklist to assist you with building an effective and engaging online hub.
Ready to be more irresistible? Book your SheBrand Audit today.
Benefits of the SheBrand Audit:
- Brand clarity and vision. Get clear about your brand from both an internal and external perspective.
- Stronger competitive advantage. Better define your brand’s message and points of difference.
- Re-energized brand story. Understand your ideal client and how to connect in a meaningful way.
- Consistent messaging. Send a consistent message about your brand across all platforms and forms of marketing communications.
- Compelling online hub. Create content that will bring visitors to your website and keep them coming back for more.
- More website traffic. Optimize your website to reach more people and get found by the search engines.
- Improved image & positioning. Get rid of what’s not working and add more of what will.
- Expert status. Identify the best ways to provide value and resonate with your target audience consistently and directly.
Ready to light a match and spark your brand? Book your SheBrand Audit today.
For more information or to get on the wait list for a Brand Your Brilliance package, please email Kelsey Borlan Lee at email@example.com.