Social Media
50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]
Top 10 Social Media Marketing Don'ts
I have to admit it, I’ve had enough. Social media has been around the block. Millions of “how to” posts and books have been written, yet so many people are still getting it wrong. I’ve mentioned quite a few of these don’ts in previous posts over the past three years, but somehow, the message still [...]
Control Your Digital Footprint
Eric Qualman, author of Socialnomics, MBA Professor at the Hult International Business School and all-around social media guru (you can see his ground-breaking Social Media Revolution video here) posted an excellent infographic this week of helpful tools to track your digital footprint and shadows. I’m a big fan of having all my resources in one [...]
If You Build It, Will They Come?
You’ve started a Twitter account, built a Facebook Fan Page and are considering jumping on Google+. But if you’re subscribing to the theory of “if I build it, they will come,” you’re in for a pretty disappointing ride. Social media is an incredible vehicle for connection, but once the connection is made, then what? You’ve [...]
Are You Too Busy to Get Social?
Not a day goes by without a question from one of my clients about how to “do” social media. What is it? Won’t it suck up all of my time? Misconceptions about the whole concept are rampant. First, let’s simplify the name. Social media is nothing more than a conversation. It’s an opportunity for you [...]
Is Anybody Home?
Many small business owners make the mistake of “if I build it they will come” with their websites. They erroneously believe that once they go “live” with a brochure-style site, clients will swarm like bees to honey. Unfortunately, a static, “look-at-me” site that doesn’t offer any level of engagement or enticement will fall flat in [...]
Take Control of Your Social Media Marketing
One of the biggest fears clients share is that participating in social media will be a huge time suck for them. Many have signed up for a Twitter account or a Facebook page, only to desert them after a few well-intentioned weeks of scattered and sporadic posting. Well my friends, there is an easier way. [...]
Is Social Media a Fad?
We’ve all heard the grumblers and complainers, “I just don’t get this social media thing – it’s just a fad!,” or “Twitter and Facebook are just a waste of time!” And truthfully, for those who don’t know how to “do” social media, it is a waste of time. But for those who want to be [...]
How To Leverage LinkedIn
LinkedIn is often referred to as the social networking app for business intelligence and business development. And while this is true, LinkedIn is first and foremost about individuals. It is an excellent tool for creating, developing and maintaining connections and business relationships. It is also the perfect platform to position yourself as an authority in [...]
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50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]Read More