Personal Branding
How Brands Make an Emotional Connection
In today’s cluttered digital world, the most successful brands are the ones that make an emotional connection with their target audience. They are crystal clear about who they are, what they do best and are pros at eloquently communicating their brand story. In other words, they use clarity, consistency and targeted communication to powerfully connect. [...]
Is Personal Branding Getting a Bad Rap?
I’ve recently seen some negative comments about personal branding. Some are cynical about the whole idea behind creating a personal brand. Others are either confused about what it really means or have had a bad experience with a “brand expert.” I’ve heard, “It’s just marketing hype and doesn’t mean anything” or “Personal branding gives people [...]
The 7 Keys To An Awesome Brand
Today, branding isn’t optional. You are a 24/7 walking, talking billboard. Every day, in everything you do – how you interact, how you dress, what your website looks like, how you speak – you tell the world about yourself. People are buying only one thing from you – the way the engagement (hiring you, working [...]
The Five Biggest Myths About Branding
This post first appeared on Productive Flourishing. As a brand and creative strategist, I see many entrepreneurs making a lot of mistakes when it comes to their brand. They also have many misconceptions about branding. First, let’s clear up the confusion between the words “brand” and “branding.” They’re not the same thing and I see [...]
Take A Stand For Your Brand
Every day we are inundated with more information than our brains can possibly handle. Attention has become our scarcest resource. If you are ever going to have a chance to earn a piece of real estate in your target audience’s mind, then it’s not okay just to be good enough, or even great. You’ve got [...]
50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]
The Recipe for an Awesome Brand
No matter what you do for a living, you’ll never have an awesome brand unless you realize that you’re in the people business. Connecting, conversing and helping other people get what they want. Gary Vaynerchuck, the son of Russian immigrants, grew up in his parents’ liquor store. Turned off by the stuffiness of the wine [...]
How To Be Awesome
What the world needs is more awesome people. People who take responsibility for their actions, help others and care about something bigger than themselves. In other words: people who give a sh*t. This month’s column was inspired by a post from Julien Smith titled, “The Short and Sweet Guide to being F*@king Awesome,” on his [...]
Build Influence with the Three C's
You have clarity around your brand. You’re confident in your message and have identified your ideal client. Now what? In order to build your online presence and begin to attract more clients, you’ve got to implement the three C’s: connection, content and community. Every single consumer is a publisher, broadcaster, critic and network. You have [...]
SheBrand Story
Be Awesome
Blog
SheBrand SuperStar- Kristen Domingue
Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s [...]Read More