Nat King Cole sang, “Unforgettable, that’s what you are.” His music reflected a simpler, less complicated time. These days, being memorable is just one necessary component to building a successful brand. In fact, there are seven important characteristics. It’s important to include all of these elements to develop an powerful brand. If you create a clear vision that is energetic, alive and emotionally connects with your target audience, not only will your brand be memorable, it will also endure.
In the information age, anyone with an internet connection and a little ambition can make their mark. While this power is awesome, it comes with great responsibility. Everyone is a writer, journalist and critic online. Because of this, it is essential that you take control of your brand and ensure that it truly represents you in the best possible light. Everything you post, from your Facebook page to your Pinterest boards to Instagram and Twitter, is part of your brand.
In today’s cluttered digital world, the most successful brands are the ones that make an emotional connection with their target audience. They are crystal clear about who they are, what they do best and are pros at eloquently communicating their brand story. In other words, they use clarity, consistency and targeted communication to powerfully connect. [...]
I’ve recently seen some negative comments about personal branding. Some are cynical about the whole idea behind creating a personal brand. Others are either confused about what it really means or have had a bad experience with a “brand expert.” I’ve heard, “It’s just marketing hype and doesn’t mean anything” or “Personal branding gives people [...]
Today, branding isn’t optional. You are a 24/7 walking, talking billboard. Every day, in everything you do – how you interact, how you dress, what your website looks like, how you speak – you tell the world about yourself. People are buying only one thing from you – the way the engagement (hiring you, working [...]
This post first appeared on Productive Flourishing. As a brand and creative strategist, I see many entrepreneurs making a lot of mistakes when it comes to their brand. They also have many misconceptions about branding. First, let’s clear up the confusion between the words “brand” and “branding.” They’re not the same thing and I see [...]
Every day we are inundated with more information than our brains can possibly handle. Attention has become our scarcest resource. If you are ever going to have a chance to earn a piece of real estate in your target audience’s mind, then it’s not okay just to be good enough, or even great. You’ve got [...]
50 Awesome Women Entrepreneurs You Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]
No matter what you do for a living, you’ll never have an awesome brand unless you realize that you’re in the people business. Connecting, conversing and helping other people get what they want. Gary Vaynerchuck, the son of Russian immigrants, grew up in his parents’ liquor store. Turned off by the stuffiness of the wine [...]
One of the most common questions I get from friends, clients and strangers alike, is how to build a powerful personal brand with little to no budget. There’s a popular saying that you either have to spend time or money to build your business. When you don’t have the budget, you’ll be putting in more [...]
For all of our style-conscious Chicago readers! Please join Marie Claire and Ann Taylor for a very special evening devoted to perfecting your professional style taking place this week at the Ann Taylor boutique near you. The evening will include a champagne reception, beauty touch-ups and a special presentation on professional style from Lea Goldman, [...] Read More