Personal Branding
50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]
The Recipe for an Awesome Brand
No matter what you do for a living, you’ll never have an awesome brand unless you realize that you’re in the people business. Connecting, conversing and helping other people get what they want. Gary Vaynerchuck, the son of Russian immigrants, grew up in his parents’ liquor store. Turned off by the stuffiness of the wine [...]
How To Be Awesome
What the world needs is more awesome people. People who take responsibility for their actions, help others and care about something bigger than themselves. In other words: people who give a sh*t. This month’s column was inspired by a post from Julien Smith titled, “The Short and Sweet Guide to being F*@king Awesome,” on his [...]
Build Influence with the Three C's
You have clarity around your brand. You’re confident in your message and have identified your ideal client. Now what? In order to build your online presence and begin to attract more clients, you’ve got to implement the three C’s: connection, content and community. Every single consumer is a publisher, broadcaster, critic and network. You have [...]
Are We Getting the REAL You?
We live in a world of copycats. My husband calls them “sheeple.” You know, the followers. People that don’t come up with any of their own original ideas, but rather, blindly follow others. This is rampant in the online marketing world. Websites, sales pages and signature programs that smell an awful lot like the next [...]
Get ready for your weekly sugar fix
Get ready for your weekly sugar fix. Introducing SheBrand Candy. With the overwhelming amount of information available online, I want to help you clear the clutter and discover how to stand out and thrive. SheBrand Candy is a free weekly actionable and accessible tip in one of five different categories – Mind, Brand, Biz, Style [...]
How to Turn Clients into Brand Evangelists
When it comes to growing their businesses, many entrepreneurs are missing the gold in their own backyards. They are so focused on acquiring new clients, they neglect to see the in-house sales team right in front of them. When you turn your clients into evangelists for your brand, you’ll never have to worry about where [...]
Do You Have Style?
Some consider having style means carrying the latest “it” bag or wearing the most current trend taken from the pages of Vogue. I have a different take on the subject. Any average Jane can rip out a page from a fashion magazine, bring it to her local department store or boutique and copy a look [...]
Do You Have An Online Action Plan?
We are living a revolution in the way people communicate. Practically everyone turns to the Web first when researching products, services and people to do business with. If you want to build your brand and your business, then a great Web presence is critical. I am asked on a regular basis, by clients, friends and [...]
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50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]Read More