Marketing
50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]
Top 10 Social Media Marketing Don'ts
I have to admit it, I’ve had enough. Social media has been around the block. Millions of “how to” posts and books have been written, yet so many people are still getting it wrong. I’ve mentioned quite a few of these don’ts in previous posts over the past three years, but somehow, the message still [...]
Control Your Digital Footprint
Eric Qualman, author of Socialnomics, MBA Professor at the Hult International Business School and all-around social media guru (you can see his ground-breaking Social Media Revolution video here) posted an excellent infographic this week of helpful tools to track your digital footprint and shadows. I’m a big fan of having all my resources in one [...]
How To Get and Use Effective Testimonials
Testimonials are a very powerful piece of your marketing strategy. When written correctly and used effectively, they establish credibility, build trust and turn prospects into clients. Testimonials can be incredibly persuasive and break down the natural barriers of distrust, hesitancy or ambivalence that a prospect may be feeling. Testimonials also establish believability in your product [...]
The 7 Foundations of an Authority Brand
We live in an over-crowded, over-saturated and over-competitive world. We are inundated on a daily basis with more information than our brains can possibly handle. Attention is and will continue to be our scarcest resource. As such, it’s imperative that brands make an emotional connection with their target market in order to stand out above [...]
Harness Word Of Mouse Power
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules [...]
People Do Business With Pe0ple, Not Companies
While you’ve heard me preach time and again that it’s imperative to build your know, like and trust factor online, there’s no denying that one of the most powerful ways to attract more clients and build your business is to engage and connect with others – in person. We must never forget that at the [...]
Beyond The Pink Spoon
You’ve probably heard about the Pink Spoon for a few years now. And if you’re smart and you read our recent article on its importance, you’ve already created a valuable “free taste” of the work that you do with your clients, and you’re giving it away on your website in exchange for email addresses to [...]
Do You Offer A Pink Spoon?
Have you ever walked into your local Whole Foods market and been offered a sample of something delicious? Let’s say it was a new brand of organic guacamole. One bite and you were hooked. You left the store with a nine dollar container, plus the bag of the blue corn tortilla chips they were serving [...]
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50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]Read More