Marketing
How Brands Make an Emotional Connection
In today’s cluttered digital world, the most successful brands are the ones that make an emotional connection with their target audience. They are crystal clear about who they are, what they do best and are pros at eloquently communicating their brand story. In other words, they use clarity, consistency and targeted communication to powerfully connect. [...]
How to Finish the Marketing Projects You Start
Guest Post by Sydni Craig-Hart I learned from one of my favorite mentors, Michael Port, that being successful in business is really about starting and finishing projects. He also taught me that most business problems are really personal problems in disguise. That means that if you struggle with procrastination and finishing what you start in [...]
The 7 Keys To An Awesome Brand
Today, branding isn’t optional. You are a 24/7 walking, talking billboard. Every day, in everything you do – how you interact, how you dress, what your website looks like, how you speak – you tell the world about yourself. People are buying only one thing from you – the way the engagement (hiring you, working [...]
The Five Biggest Myths About Branding
This post first appeared on Productive Flourishing. As a brand and creative strategist, I see many entrepreneurs making a lot of mistakes when it comes to their brand. They also have many misconceptions about branding. First, let’s clear up the confusion between the words “brand” and “branding.” They’re not the same thing and I see [...]
50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]
Top 10 Social Media Marketing Don'ts
I have to admit it, I’ve had enough. Social media has been around the block. Millions of “how to” posts and books have been written, yet so many people are still getting it wrong. I’ve mentioned quite a few of these don’ts in previous posts over the past three years, but somehow, the message still [...]
Control Your Digital Footprint
Eric Qualman, author of Socialnomics, MBA Professor at the Hult International Business School and all-around social media guru (you can see his ground-breaking Social Media Revolution video here) posted an excellent infographic this week of helpful tools to track your digital footprint and shadows. I’m a big fan of having all my resources in one [...]
How To Get and Use Effective Testimonials
Testimonials are a very powerful piece of your marketing strategy. When written correctly and used effectively, they establish credibility, build trust and turn prospects into clients. Testimonials can be incredibly persuasive and break down the natural barriers of distrust, hesitancy or ambivalence that a prospect may be feeling. Testimonials also establish believability in your product [...]
The 7 Foundations of an Authority Brand
We live in an over-crowded, over-saturated and over-competitive world. We are inundated on a daily basis with more information than our brains can possibly handle. Attention is and will continue to be our scarcest resource. As such, it’s imperative that brands make an emotional connection with their target market in order to stand out above [...]
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SheBrand SuperStar- Kristen Domingue
Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s [...]Read More