Client Attraction
The Recipe for an Awesome Brand
No matter what you do for a living, you’ll never have an awesome brand unless you realize that you’re in the people business. Connecting, conversing and helping other people get what they want. Gary Vaynerchuck, the son of Russian immigrants, grew up in his parents’ liquor store. Turned off by the stuffiness of the wine [...]
WHY Do You Do What You Do?
People don’t want to know what you do, they want to know WHY you do it. According to Simon Sinek, the author of Start with Why, if you’re going to be successful, it’s imperative that you find people who believe what you believe. And how do you do this, you ask? Get intimately familiar with [...]
If You Build It, Will They Come?
You’ve started a Twitter account, built a Facebook Fan Page and are considering jumping on Google+. But if you’re subscribing to the theory of “if I build it, they will come,” you’re in for a pretty disappointing ride. Social media is an incredible vehicle for connection, but once the connection is made, then what? You’ve [...]
Build Influence with the Three C's
You have clarity around your brand. You’re confident in your message and have identified your ideal client. Now what? In order to build your online presence and begin to attract more clients, you’ve got to implement the three C’s: connection, content and community. Every single consumer is a publisher, broadcaster, critic and network. You have [...]
It's Not About YOU
You read correctly. It’s not about you, it’s about THEM. The people who come to your website, consume your information, interact with you on social media platforms and potentially purchase your products and services. Everything that you create in your business should be about THEM, not YOU. Their problems, their dreams, their aspirations. When you [...]
How to Turn Clients into Brand Evangelists
When it comes to growing their businesses, many entrepreneurs are missing the gold in their own backyards. They are so focused on acquiring new clients, they neglect to see the in-house sales team right in front of them. When you turn your clients into evangelists for your brand, you’ll never have to worry about where [...]
How to Become a Client Magnet in the Next 30 Days
It’s rare to come across a professional today who isn’t concerned with client attraction. In my practice I often find clients focused on the wrong things: talking about themselves too much, reading all the “right” books, creating a “bigger, better” website or building a better widget. In order to attract more clients, you have to [...]
How To Get and Use Effective Testimonials
Testimonials are a very powerful piece of your marketing strategy. When written correctly and used effectively, they establish credibility, build trust and turn prospects into clients. Testimonials can be incredibly persuasive and break down the natural barriers of distrust, hesitancy or ambivalence that a prospect may be feeling. Testimonials also establish believability in your product [...]
No One Gets A Free Ride on the Confidence Bus
What is confidence, exactly? The dictionary defines confidence as: belief or trust in oneself and one’s powers or abilities; certitude, assurance. I’d like to take it a few steps further. To me, confidence is knowing who you are and feeling comfortable in your own skin, despite any external pressures that might make you feel otherwise. [...]
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50 Awesome Women Entrepreneurs on Twitter
50 Awesome Women EntrepreneursYou Should Be Following on Twitter Whether this is your first year as an entrepreneur or you’ve been in business for a decade or more, it can be lonely at the top. Twitter is an incredible tool for connecting with other dynamic, like-minded women and finding support, inspiration and a wide [...]Read More