How To Craft Your Uniqueness Statement

The average person has an attention span of merely 15 seconds. You don’t have a lot of time when someone asks you the inevitable question, “What do you do?” In the personal branding process, it’s imperative to have a Uniqueness Statement that establishes rapport and sets you apart from the rest. 

A Uniqueness Statement (often referred to as a Unique Selling Proposition or USP) is an opportunity to make an emotional connection with your target market by touching on the qualities and values that you stand for, and by highlighting the benefits that a potential client will receive by working with you. There’s nothing worse than being caught off guard when someone asks you about your work, or feeling unprepared or flustered, and not taking advantage of an opportunity to make a powerful connection.

A Uniqueness Statement will:

• Increase your confidence when speaking about what you do
• Help you present yourself with polish and professionalism
• Build credibility
• Differentiate you from the rest of the pack
• Help build rapport with your prospect
• Create excitement about your products and services

So how do you build a powerful Uniqueness Statement? Here are four steps to get you started:

1. Identify Your Target Market – Who are your clients? Who do you most want to be working with?
2. Communicate Your Area of Specialization – What is your “Zone of Genius?” What do you do better than anyone else?
3. Highlight the Benefits of Working With You – How have your clients benefited from working with you? What have they achieved as a result of your working together?
4. Motivate Them Into Action – After meeting you, how could they learn more about you or even work with you?

For example, you’re not just a fashion stylist. You help female executives over 40 build chic, well-curated wardrobes and present themselves with flair and confidence. Your last three clients purged half of their closets and now can’t wait to get dressed each morning. One of them received a promotion at work and another met her husband-to-be. Anyone can sign up on your website for your weekly tips on “How To Build A Wardrobe That You Love.”

Or, you’re not just an herbal acupuncturist, you help mothers between the ages of 35-55 who have struggled with chronic fatigue syndrome regain their energy and vitality through custom immune-building programs and treatments. Within six months, most of your clients have renewed energy and are sleeping better than they have in years. A recent client just climbed Mt. Kilimanjaro after battling chronic fatigue for more than 10 years. For more information and to get your article “Ten Tips For Increasing Your Energy TODAY,” potential clients can sign up at your website.

You get the idea. Anyone can be a doctor, lawyer, event planner, financial planner, personal trainer or freelance writer. But only you can be YOU – in all of your unique glory.

Much of the work in crafting your Uniqueness Statement is in practicing your message and perfecting its delivery. Remember, this is a living, breathing statement about who you are, so it’s going to be a work in progress and will evolve over time.

I know you’re wondering, so here’s mine – as of today.

I teach female entrepreneurs and small business owners how to build powerful, confident personal brands that attract more clients and position themselves as experts . Through my proprietary system I help them develop and implement an effective marketing strategy that will build their buzz online and off. Results often come quickly; recently two different clients tripled their business in less than a year by gaining clarity around their personal brand and implementing a solid marketing plan. If you are interested in learning more (as I hand them my business card which has this exact information on the back of the card), you can sign up for my free e-book “101 Ways To Build A Powerful Personal Brand” at www.shebrand.com. You will also get a subscription to my bi-weekly newsletter, “SheBuzz” that is filled with marketing and client attraction tips and ideas. Clients are waiting. Are you ready?

©Liz Dennery Sanders 2010

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Why Should I Choose You?

When a potential client asks, “why you?,” do you have an answer? Are you prepared to communicate your unique message about what makes you special and different from everyone else in your industry? Why should someone work with you?

A brand is either positive, negative or neutral. If you don’t decide what your own personal brand is, others will do it for you. You exude your personal brand in everything you do – from the clothes you wear, the tone of your voice, the manner in which you treat people to how you communicate your brand message. Your personal brand is the great separator – it distinguishes you from everyone else and it’s what makes you stand apart from the rest.

In the personal branding process, it’s imperative to have a uniqueness statement that sets you apart. The average person has an attention span of merely 15 seconds, so that’s about the amount of time you have to effectively communicate your message. A Uniqueness Statement (often referred to as a Unique Selling Proposition or USP) is an opportunity to make an emotional connection with your target market by touching on the qualities and values that you stand for, and by highlighting the benefits that a potential client will receive by working with you.

A Uniqueness Statement is not just about winning people over or making a sale. It’s about:

• Managing brand credibility
• Building rapport
• Creating understanding
• Separating yourself from the crowd
• Communicating your values
• Touching on the features and benefits of working with you

You want to be the kind of person and have the kind of business that people want more of. Be interesting. Be dynamic. But don’t be boring. In today’s marketplace, if you aren’t sensational, you’re pretty much average, or worse, invisible.

So how can you be sensational and answer the question, “Why you?” Be interested in other people. Be thoughtful. And create a Uniqueness Statement that illuminates your brand. Determine what emotional appeals and benefits your product or service delivers to your target market and be able to communicate them easily and effectively. Practice, practice, practice. As Michael Jordan once said, “I’m not out there sweating for three hours every day just to find out what it feels like to sweat. “

Much of the work is in practicing your message and perfecting its delivery. Become spectacular at delivering your message, exhaust people with your consistency and you will build powerful brand equity and an emotional connection to your target market.

©Liz Dennery Sanders 2010

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How to Build Your “Know, Like & Trust” Factor

Marketing is moving online at a rapid pace and there has never been a better time to bypass the traditional mediums of advertising and media to reach your target market directly. One of the best ways to build your “Know, Like & Trust” factor online is through remarkable content. Consumers are heading to the Web in droves to research whatever interests them at the moment. Ultimately, they want valuable content that will improve their lives.

Google provides three-quarters of a billion search results a day – the perfect platform for useful content. The Web allows smart marketers to deliver compelling content that people actually want to consume.

In order to attract more clients, establish credibility and build trust, you must create remarkable content and publish it online for three important reasons. First, remarkable content builds your personal brand and positions you as an authority in your industry. Second, it is easily and quickly spread on social media sites, such as Twitter, Facebook, YouTube and Digg. And third, it attracts links from other web sites pointing to your web site. In other words, you want your content to prompt other content producers on the Web to “remark” about you (and your products and services) and link back to your site. These links send you qualified visitors, and they signal to Google that your website is worthy of ranking.

Keep it simple and create content that you can produce rapidly and that people can effectively spread online. Here are a few examples: 

• Blog posts – Personal and professional musings about your industry and your area of expertise.
• Articles – 500-700 word articles that can be published on article submission sites such as ezinearticles.com and ideamarketers.com.
• White papers – Five to seven page papers that educate your marketplace on an industry trend or challenge.
• Videos – Short (under two minutes is best) videos about a topic within your area of expertise.
• Webinars – Live online PowerPoint presentations.
• Podcasts – Ten to twenty minute audio programs or interviews with industry experts similar to radio shows.
• Webcasts – Live video shows viewed online.
• Special Giveaway – Provide 10-100 pages of special content on a hot topic in your industry. This can be set up as a pdf download right on your website. Tom Peters and David Meerman Scott are well-known marketers who give away generous amounts of valuable content for free.

The interesting thing about remarkable content online is that the more you give, the more you get. The more valuable and noteworthy the content, the more links to your site and the better it will rank in the search engines. You want to move away from the mindset of hiding all of that remarkable information behind closed doors and instead, use it to attract more clients by building the “Know, Like & Trust” factor. And you don’t have to reinvent the wheel – you can repurpose the same content for your blog, newsletter, article submission, speaking engagements, webinars and workshops.

In our rapidly changing business environment, the entrepreneurs who are going to thrive are the ones who engage their clients and build long-term relationships. Offering remarkable content is an opportunity for your target audience to get to know you better and develop trust in you and your brand. It also happens to be one of the most cost-effective ways to market yourself in the online marketplace.

©Liz Dennery Sanders 2009

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Do You Have An Online Action Plan?

We are living a revolution in the way people communicate. Practically everyone turns to the Web first when researching products, services and people to do business with. If you want to build your brand and your business, then a great Web presence is critical.

I am asked on a regular basis, by clients, friends and strangers alike, “How do I stand out and where do I begin?” Once you’ve got the basics covered – your brand attributes, collateral materials, tagline and focus, what’s the best use of your time and money? When you are clear about who you are, what you stand for and how you can help your target market, you are ready to start building a powerful personal brand presence online.

There are six main areas where you actually have some control over how people will perceive your brand through what you put out on the Web – both visually and content-wise.

1. Website – Are you still relying on a static, brochure-style website? If so, you will eventually be invisible online (if you aren’t already!) Statistics show that when someone visits these types of sites, they click around a couple of pages, never to return. Nothing on these sites compel them to stay. If you want your brand to compete, you’ve got to create something interesting and interactive; remarkable and consistently fresh content, resources, links, blog (#2), freebies (#3) and a way for people to sign up to join your list.
2. Blog – Starting a blog is a great way to position yourself as a thought leader in your industry and build your personal brand presence online. Including a blog on your website -  with lots of new, remarkable content – will turn a brochure-style site into a living, evolving destination for your target market and a magnet for the search engines.
3. Pink Spoon – Also known as your “Free Taste” or “Giveaway,” this is a content-rich item that you give away to your target market just for signing up on your website. It can be in the form of an e-book, white paper, video, webinar, tip sheet or anything else you feel would be relevant and helpful to your target market. And yes, you are giving valuable information away for FREE! People do business with people they know, like and trust. They also do business with those they feel are the authorities in their industries. In order to build your personal brand and position yourself as the expert in your field, you must build a relationship with your target market and be willing to educate, inform and share.
4. Newsletter – Also known as an “ezine”, this is a great opportunity to stay in touch with your target market on a regular basis. It can consist of a feature article, list of resources, tips, images, links or anything else that would benefit your readers. Once people sign up for your Pink Spoon, they should be automatically subscribed to your newsletter.
5. Article Submission – Have you Googled yourself recently? One of the best ways to take some control of what comes up about you is to send your own articles to submission sites such as ezinearticles.com and ideamarketers.com. These sites request a personal bio and link back to your own site, and the search engines often pick up on this content. Articles that you submit to these sites will attract links from other sites pointing to your website. Also, good content is easily and quickly spread on social media sites such as Twitter, Facebook and Digg.
6. Social Media – Social networking, news and discovery sites provide a great way to reach and engage potential clients. Facebook, Twitter, LinkedIn, Digg, Delicious and Stumble-Upon all have different uses, but most share the ability to connect to others and interact and share information. The keys to effective social media are to tell your story in an authentic manner, participate by following up and commenting on others’ posts, offer valuable information on a regular basis, be courteous and respectful, and don’t overwhelm your community with sales pitches and self-promotion.  And this goes without saying: don’t ever post anything you wouldn’t want your mother to see.

Remember, you don’t have to reinvent the wheel. You can repurpose your content for multiple use – on your blog, in your newsletter and for article submission. You can also link your blog to Twitter and Facebook so that every time you post, your followers will be alerted to new material. Select one or two of the areas above to focus on and go from there. There are millions of resources out there to get you started. All you have to do is Google them.

©Liz Dennery Sanders 2009

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What Are People Saying About You?

In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand.  Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged based on perceptions as well.

A brand is all about perception, and as frustrating as it might be, you don’t always have control over how potential clients or the public sees you. That said, with the right focus, strategy and consistency, you can certainly influence how your personal brand is perceived. Pay attention to what you are putting out there – everything from how you dress, how you communicate, what activities you participate in and who you choose to work and socialize with, contribute to your overall brand image.

Cultivating your brand means investing time, effort and eventually money into determining what you want to communicate and how you want to communicate it.  Once you have clarity, content and a plan of action, you will be well-prepared to implement it.

Here are four important areas to consider when determining your personal brand strategy and how you might influence perception:

1. Brand Attributes – These are the adjectives or “descriptors” that best describe you. What are the qualities that you want to exude and be best known for? When you make decisions about your brand collateral, website, promotional materials etc., ask yourself if they truly represent the attributes that you have chosen.
2. Brand Identity – Visual continuity is a critical aspect of brand building. It’s important that you create a “face” for your business and that this is replicated in all facets of your image. This not only includes your logo, letterhead, packaging, website, advertising and promotional materials, but also your personal wardrobe and presentation style.
3. Brand Definition – Make sure you clearly define your brand in a way that you want others to perceive you. In one sentence (often referred to as your tagline), you should be able to eloquently communicate what you do and how you can help the other person. For example, my tagline is “I help female entrepreneurs build powerful, confident personal brands with style.”
4. Brand Message – In Politics, one of the Golden Rules is to stay “on message”. This means that everyone on the team understands and is able to clearly communicate the same brand message. A thread of continuity should run through all aspects of your business – from employees to your website and collateral materials. Whether I speak to an employee, peruse your website or receive a letter from you in the mail; I should walk away with a sense of your brand attributes and an understanding of your message.

A strong brand contains an element (or elements) that its target market emotionally connects to and therefore stands out in that consumer’s mind. In order to be memorable – and to influence the emotional connection that a potential client has with your brand, you must be consistent with your brand attributes, identity, definition and messaging in everything that you do.

©Liz Dennery Sanders 2009

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Change Your Thoughts, Change Your Life

I found a great little sign on Martha’s Vineyard this summer. It reads, “Don’t believe everything you think.” As a multi-tasking entrepreneur, I am definitely prone to being in my head too much, or as my yoga teacher wisely refers to it, my “monkey mind.” If we believed every thought that crossed our mind, or reacted to everything we think, most of us would surely live in a constant state of chaos and unhappiness.

One thing I now know for sure is that the quality of your thoughts and feelings will determine the caliber of your life in general. The universe will return your joy, confidence and happiness to you; and it will return your fear, anger and envy as well.

Think of yourself as a mini radio station. You are constantly broadcasting signals about yourself to the world. The people and situations that match those signals are the ones that will tune in and become a part of your life experience. Some refer to this as “chemistry”, but it’s actually the resonance of your own personal energy that has been created by your thoughts and feelings.

If you believe this to be true, then you begin to realize that there is no one to blame, no fingers to point and no more excuses. In terms of your personal and professional success – or lack of it – you are 100% in charge. The accountability, direction and outcome are completely up to you. Our own consciousness creates our reality. Your self-observations, whether positive or negative, become your present reality. In other words, you become what you think about most.

It’s important to be fully aware of what you are focusing on. If you find yourself focusing on the things you don’t want, such as a difficult boss, too much debt or no significant other in sight, you want to stop and immediately shift your thinking. Here are just a few tools that work for me:

• Take a ten minute walk outside. Breathe in the fresh air, remember all the things you have to be grateful for and give yourself a little bit of time and space to daydream about the things or situations you want in your life.
• Read through a list of positive affirmations. In fact, combine this with your walk and say the affirmations out loud at least half a dozen times. Don’t worry if they don’t feel real to you yet. Put the energy out there and allow the possibility to exist.
• Enlist a positive, enthusiastic friend as your “feel good” accomplice. Any time you find yourself down in the dumps and focusing on the negative, call her for a five minute pep talk. Let her remind you of not only how wonderful you are, but also of everything you have to be grateful for in your life.
• Assess your environment. Are you surrounded by clutter and things you don’t love? Take some time to clear your space and keep only those things that are most meaningful to you.
• Keep a gratitude journal. Spend five minutes a day writing down all of the things you are grateful for in your life. Any time you need a mind shift, spend a few minutes reading through your journal.
• Help someone less fortunate that you. Volunteer. Mentor. Spend a weekend at a pediatric cancer ward. Nothing will snap you out of feeling sorry for yourself faster than helping an at-risk teen or someone who only has a few months to live.

By transforming even one negative thought, you can make a major shift in your energy. As you continue to make these shifts within, you will notice that everything around you will begin to change. Your thoughts are the direct source of your emotional energy – your feelings – and can either be your greatest asset or your greatest obstacle to genuine happiness and success.

©Liz Dennery Sanders 2009

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Ten Steps To Star Power

Bill Clinton has it. So do Michelle Obama, Sharon Stone, George Clooney and Cesar Milan, the Dog Whisperer. You don’t have to be six feet tall or have a trail of paparazzi following you to exude that “certain something”, that magnetic charm and appeal that draw people to you like bees to honey (or in Cesar’s case, dogs of all shapes and sizes). 

Why is it that some people draw others to them effortlessly and have a natural, easy way about them? Yes, they probably have superior communication skills and project calmness, confidence and authenticity. But charisma is not just the luck of the genetic draw, it is definitely something that can be learned and put into practice.

Here are ten things you can start doing today to develop your charisma and up your own star power:

1. Exude confidence – Even if you have to “fake it ’til you make it”, smile, stay calm and focus on helping the other person feel comfortable. Watch your posture – keep your head up, shoulders back and walk tall. Imagine that you are on the set of a film (perhaps you are the next Bond girl, or better yet, the lead in the next Clooney film) and it is your job to be confident. You have no choice but to radiate calm, cool and collected.
2. Focus on the person you’re speaking with – In fact, imagine that they are the only person in the room with you. Don’t let your eyes meander over their shoulder to see who just walked into the party. Be interested. People love talking about themselves, so ask friendly, open-ended questions that you think the other person will enjoy answering.
3. Mirror the other person – Mirroring is gently copying the other person’s physical mannerisms, movements and facial expressions when engaged in a conversation. Mirroring happens naturally in social interactions, but when you are conscious of it and are aware of its affects, it can be used as a tool for generating rapport. On a very subtle level, you are helping the other person to feel more comfortable. This will often lead to a very open and friendly conversation.
4. Don’t hog the airwaves – In addition to asking questions, it’s important to allow the other person plenty of time to talk. This means, stop talking. When you feel the desire to interrupt and add something to the conversation, bite your tongue. Talking more doesn’t necessarily mean you’ll be remembered. Statistically, people find those who listen well not only to be the most interesting of all, but the people they will gravitate to most.
5. Be a connector – Make introductions and share your friends and acquaintances with others generously. Be genuinely happy and excited to see people and introduce them to each other.
6. People love the sound of their own name – There are hundreds of tricks out there to remembering names. Find one that works for you and use it. Hearing our name gets our attention instantly and deep down makes us feel respected and important.
7. Remember the Golden Rule – Treat others the way you would like to be treated. Deep down, everyone wants to be a VIP. When you treat others with courtesy, respect, enthusiasm and kindness, you’ll find much more of it in all of your own relationships.
8. Gracious manners don’t cost a dime – You will find that please and thank you go a long way, as does holding the door open for the person coming in behind you or walking up to the woman standing alone at the punch bowl to strike up a conversation. Most people won’t remember what you said, but they’ll remember how you made them feel.
9. SMILE – A genuine smile is contagious and immediately lifts spirits. This one is such a no-brainer that if all you did was smile more, your star power would soar.
10. Have a signature something – whether it’s a haircut, an accessory or your crackpot sense of humor, have something tangible that people remember you by. It could be your handwriting, the way you wrap gifts, your cooking or the way you sign your name. Whatever it is, make sure it’s memorable and is 100% you.

You may not win the next season of “American Idol” or walk the red carpet at the Oscars, but put these tips into practice and your star will surely start to glisten. And you never know what opportunities and adventures will present themselves when you are at your charismatic best.

©Liz Dennery Sanders 2009

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Don’t Drink and Tweet: The Twitter Don’ts

There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential clients. Because of the ease and speed of the medium, it’s just as easy to fall out of favor as it is to engage and entertain. I can assure you that you don’t want the reputation of a pest, a bore, or even worse, a spammer.

Keeping this in mind, here are six “Twitter Don’ts” to keep you on track:

#1 Don’t Overpromote – You will lose friends and followers quickly if all you do is talk about your products or services. Don’t only offer links to your own website and blog. The key here is balance. It’s okay to promote yourself or your products, but if it’s all you do, it will likely irritate a lot of people.

#2 Don’t Repeat The Same Message – There are quite a few people out there who think if they repeat the same promotional message a gazillion times that it will help drive sales. The only thing it will get you is unfollowed. If you have an important message or offer to put out there, tweet once early in the day and again later in the day to reach friends and followers in all time zones. Re-craft your tweet to send out again on a different day. Anything more is just considered spam.

#3 Don’t Abuse Hashtags – Hashtags can be extremely useful, particularly when referencing a fresh, hot topic. But they are frequently abused by spammers, marketers and applications. Choose which ones you do use wisely and keep it to a minimum. There’s even a fairly popular #twitter hashtag now. For goodness sake people, we’re ON Twitter! Common sense and good judgment are the order of the day here.

#4 Don’t Tweet In Rapid-Fire Succession – You know the guy who always sends out a couple dozen tweets all at once? Ugh. Some people tweet endlessly about things that you may not find interesting at all. Or they use an application that allows them to store and schedule tweets and send out 20 at one time. Mostly, this is just downright annoying and clogs up cyberspace. It’s fine to tweet often, especially if you have interesting things to say, but please don’t hit us over the head with everything at once.

#5 Don’t Beg For Retweets – Asking “Please RT” just makes you look desperate. If your content is interesting and you are consistently sending out something of value, your followers will retweet you over and over again.

#6 Don’t Drink And Tweet – You are what you tweet, so think twice before tweeting under the influence. Once you hit “update” it’s out there forever. Better to drunk dial your ex than to put something rude, offensive or God forbid, stupid, out there for all to see for eternity.

©Liz Dennery Sanders 2009

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Content is King (or Queen)

As you learned in a previous SheBuzz feature article, the rules of marketing have changed. Marketing is moving online at a rapid pace and there has never been a better time for us to reach our target market directly. Google provides three-quarters of a billion search results a day – the perfect platform for useful content. The Web allows smart marketers to deliver compelling content that people actually want to consume.

What potential clients really want is valuable content that will improve their lives. We now have the opportunity to create useful content that not only positions us as authorities in our industries, but is one of the greatest client attraction secrets.

Content marketing is about getting clients to invite you to interact with them. It’s about engaging in a conversation, building trust and providing something of value. The secret to writing great content is to put yourself in your potential client’s shoes and look for opportunities to help make her life a lot easier. It’s understanding exactly what your target audience needs to know and delivering it to them time and time again.

In our rapidly changing business environment, the entrepreneurs who are going to thrive are the ones who engage their clients and build long-term relationships. Here are five reasons why you want to start writing now:

1. Helpful articles and information position you as an expert – Have you “Googled” yourself lately? Do you know how you are perceived online? One way to assure that you are listed high in the search rankings is to send articles to article submission sites on a regular basis. The search engines love new content. A few of the top submission sites include: ezinearticles.com, goarticles.com, article-host.com, ehow.com and ideamarketers.com. You can get your name out there fast and improve your ranking in a matter of weeks.

2. Great content is a huge client attraction tool – Delivering valuable information and resources to your potential clients builds the “know, like and trust” factor. Create an engaging conversation and you will become a client magnet.

3. Your content can be developed into bigger projects down the line – Whether you decide to write a book, create a proprietary system or develop a workshop, if you have already been writing for while and have an archive of information and research to draw from, it might be much easier to create your bigger projects when you are ready.

4. Don’t reinvent the wheel – This is probably my favorite part of writing articles. I repurpose the same content for my newsletter, blog, article submission, speaking engagements and workshops. In other words, do the work once and then use it for multiple purposes. Sure, you may have to tweak depending on the reader/viewer, but you aren’t starting from scratch.

5. Writing gives your brand personality – It’s an opportunity to exercise your authentic voice. It’s also a great way for your target audience to get to know you better and develop trust in you and your brand.

I hear grumblings from busy female entrepreneurs that they just don’t have the time to write. If you want to build your buzz, position yourself as an expert and attract more clients, writing articles is one of the most cost-effective ways to market yourself in the online marketplace.

Put aside a window of time each week to write – schedule it in your calendar as you would any other important meeting and commit to it. I have a block of time every Monday afternoon that is scheduled exclusively for writing. I actually leave my office and have a quiet place at home where I can write undisturbed for a couple of hours. It’s the only way it gets done.

For most people, writing is a muscle. The more you use it, the easier and better it gets.

©Liz Dennery Sanders 2009

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Why Build A Powerful Personal Brand?

You are your own 24/7 billboard and interactive ad campaign. Every day, in everything you do, you tell the world about yourself. In fact, you already have a brand – even if you don’t know what it is yet. You express and exude your brand in everything you do – whether you are aware of it or not. Wouldn’t you prefer to have a say in the matter?

Your brand is the sum of your actions, communications, offerings and interactions. Successful brands are crystal clear about their unique value and deliver it in everything they do.

Here are five reasons why it’s incredibly important to take the time to discover your brand foundation and ultimately create a powerful personal brand:

1. You will stand out in today’s overcrowded marketplace. In order to stand out, you’ve got to stand for something.

2. You will attract more clients. A strong personal brand is an opportunity magnet since potential clients are attracted to a clear, confident message and offer of value.

3. You will make more money. You can charge what you’re worth (and get it) when clients understand your value and are willing to pay top dollar for it.

4. You will have a life compass. Your personal brand will serve as a compass for making important decisions and become a filter for setting priorities – both personally and professionally.

5. You will be in control. You certainly can’t count on external forces to ensure your success, but you can control the dynamics around your own personal brand.

©Liz Dennery Sanders 2009

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